How it Happens
Our telesales staff ring local businesses in your area telling
them we are producing a magazine on your behalf, telling them
what a wonderful job you all do, and gaining their support
by placing an advertisement in your magazine.
This is a very soft approach with absolutely no hard sales
tactics, we are contracted to you and our sales staff make
it very clear to potential advertisers that we are selling
on behalf of your hospital radio station for advertisements
within your hospital radio magazine. Rates charged are competitive
and cost effective. When an advertiser expresses interest
they are then sent by post a package containing a letter of
thanks, a form for their signature confirming the size advertisement
and price and a pro-forma invoice. Nothing more is done until
the signed confirmation and advertisement content is received.
They are also at liberty to cancel their order at any time.
On publication we send every advertiser a voucher copy of
There are no costs whatsoever
The revenue obtained from advertising sales
pays all the costs involved in producing your magazine. Sales
staff commissions, telephone costs, production and printing
costs, delivery, invoicing and administration costs etc, are
give you between usually £1000 minimum and £2500
plus, dependent only on the catchment area for your hospital.
Your profit is 10% of the advertising revenue
obtained on each and every publication we produce for you
but in practical terms, taking into account what it would
cost you to have your magazine professionally produced plus
the money we give you, you actually receive around 60% of
the revenue obtained. You get your money generally within
90 days of publication. As soon as advertisers pay us, we
pay you. We are happy to make interim payments if required.
Accompanying your donation cheque you receive a financial
statement for your treasurer showing how it has been calculated.
What your magazine will look like
Your magazine is A5 size, with full colour artboard
cover and full colour throughout, printed on high quality
art paper. We have the very latest computor technology and
As all top professional publishers we have industry standard
equipment which, for the technically minded, includes Apple
Macintosh page make-up systems using Quark Express and Adobe
Your magazine will contain around 50% editorial and 50% advertising
with advertisements well integrated.
Click on a cover to see a larger version:
Double page spread example