Information for Advertisers
HOSPITAL RADIO PUBLICATIONS
Evolving from our partners' 40 years experience as contract
publishers Hospital Radio Publications has,
in the past 23 years, become the leading specialist nationwide
publisher of hospital radio magazines - with ongoing contracts
for 100 plus titles per year.
All major hospitals in the UK have very active hospital radio
stations - the therapeutic value of the contact and broadcasting
to patients is well documented and recognised by all NH Trusts.
Hospital radio is also the approved training route leading
to a professional broadcasting career.
Hospital radios are registered charities and are managed and
staffed by dedicated unpaid volunteers with no allocated NH
Trust funding. It is essential for them to maintain and promote
their profile locally to encourage fund-raising - their annual
magazine fulfills this need admirably.
The magazine advertisement revenue covers all publishing costs
and a significant proportion of the radio stations annual
running costs, maintenance and capital equipment acquisition.
The majority of hospital radio stations are members of a governing
body - HBA - the Hospital Broadcasting Association.
Hospital Radio Publications is also a corporate member.
Magazines are published annually and are high quality A5 size,
saddle-stitched with four colour artboard cover and 115gsm
gloss artpaper, full colour throughout. The editorial content
provides an authoritative functional service for information
and is supplied, proof-read and approved by the NH Trust and
Hospital Radio and is supplemented as necessary by features
and articles of general interest supplied by the Publisher
Magazines are distributed throughout the hospitals to bedside
lockers, day rooms, visitor areas, outpatient departments,
clinics, accident & emergency departments, cafeterias
and other public areas and waiting rooms, also works departments,
offices and staff common rooms. Supplies are replenished at
regular intervals by radio request collectors and ward visitors.
As a secondary distribution, copies are circulated in the
local area to doctors and dentists surgeries, libraries, tourist
information offices, councils and similar establishments and
at outside broadcast events.
SOME FACTS ON THE MARKETPLACE
Figures supplied by Whipps Cross Hospital, London, taken as
an average UK General Hospital.
- number of beds 890 and average length of stay 5.5 days
average bed usage 50 patients per year.
annual bed occupancy = 44,500
- outpatient visits = 185,309
- accident & emergency treatments = 77,557
- number of staff = 3,600
Possible average hospital readership is therefore 310,966
plus secondary local area distribution.
High general interest, inpatient boredom and prolonged
outpatient and surgery waiting times enhance readership
- stated readership of 150,000 per title is therefore
A wide range of advertisement sizes and prices are designed
to cater for all styles and budgets from the Corporate PLC
to the small local trader.
ADVERTISING RATES AND DATA
A5 SIZE MAGAZINE, PRINTED OFFSET LITHO, SADDLE STITCHED.
300gsm ARTBOARD COVER PRINTED FOUR COLOUR BOTH SIDES, 115gsm
TEXT PAGES PRINTED FOUR COLOUR THROUGHOUT.
ORIGINATION ON APPLE MACINTOSH. DATA ON CD, EMAIL AND ISDN.
PROGRAMMES - QUARK, ILLUSTRATOR, PHOTOSHOP.
RATES & SIZES
||180mm x 122mm
||88mm x 122mm
||58mm x 122mm
||88mm x 58mm
||42mm x 58mm
|BEST WISHES MESSAGE
|WEBSITE DIRECTORY PAGE
||20mm x 58mm
All artwork included. All advertisements are in full colour.
All prices are plus VAT.
|INSIDE FRONT COVER
|INSIDE REAR COVER
|CENTREFOLD DOUBLE PAGE SPREAD
All artwork included.
Page/feature sponsorship available.
Multiple booking discount negotiable.
Agency discount 10%
Please contact us